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Customer understanding, influence, and choice models.

Contract engagements serving various research, analytic, and data science needs for a broad range of businesses and industries.

  • Data Selection, Acquisition, Creation & Reporting
  • Advanced Transformation & Modeling
  • Strategic Planning & Activation Guidance

Data Selection & Acquisition

  • Custom quantitative & qualitative research methods
  • Syndicated POS & panel platform utilization
  • First-party data sets
  • Digital & E-Comm
  • Sensory Research

Capabilities include hands-on study design, programming, panel management, and fielding as well as third-party vendor/partner management, depending on project needs.

Transformation & Modeling

  • Data cleaning & munging
  • Clustering/Segmentation
  • Classification
  • Key drivers analysis; linear modeling
  • Choice modeling; conjoint
  • Variable reduction; latent variable modeling
  • Text analytics

Transformations and models are mainly built on the 'R' platform, for easy documentation.

Strategic Planning & Activation Guidance

  • Marketing strategy & planning
  • New product development
  • Selling platforms
  • Package optimization
  • Price optimization
  • Media mix

Client-side experience extending traditional research, advanced analytic, and machine learning methods into useable intelligence

Supporting Capabilities

Contextual skillsets that create a more efficient, valuable, and engaging partnership experience...

Data Visualization & Presentation Development

Ggplot, QlikView, Tableau, Powerpoint. Experience authoring Board/Media/Investor content.

Graphics Editing

Hands on experience with Adobe, Pixelmator. Essential for incorporating visuals into various study designs and deliverables.

Public Speaking

Small to Large audiences. Background in competitive speaking.

Leadership

Experience leading small to medium sized teams + agencies.

Background

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I've had the opportunity to work with and learn from some incredibly talented individuals in the research, data-science, and CPG marketing space. It has been an equally great opportunity to work with some of these colleagues again as independent contract needs arise.

I chose John because I thought he was one of if not the best in the country given his industry and technical expertise.

CEO, Mid-Sized CPG Organization

What really distinguishes John from a lot of other analytically brilliant folks I have worked with over the years is his ability to apply his analytic prowess creatively.

EVP, Leading Global Research Consultancy

Education



Experience