| Custom Research & Analytics |
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A significant amount of my custom research and analytics experience came from GfK - a global leader in the research industry - and a small startup called Interscope LLC that was acquired by GfK. I've also acquired experience through continuing professional and graduate education programs. |
| Syndicated Research & Analytics |
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Earlier in my career I spent several years working for IRI, now Circana. I have a great deal of comfort with retail POS and panel data and have since leveraged these data frameworks in more advanced modeling applications. |
| Marketing/Brand Management |
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Marketing and brand management roles included time with Georgia-Pacific and Ball Corporation. It has been time well spent, providing me with a clear and whole perspective over the entire marketing planning process. |
| Education |
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Recent graduate-level training in data-science, computational statistics, and modeling has come from Georgia-Tech. My undergraduate/MBA degrees are from Lehigh University. |
| Influential Reading & Self-Guided Training |
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- Hastie, Tibshirani, & Friedman. The Elements of Statistical Learning: Data mining, Inference, and Prediction.
- Anne E. Beall. Strategic Market Research: A Guide to Conducting Research that Drives Businesses.
- Wickham & Grolemund. R for Data Science.
- Chapman & Feit. R for Marketing Research and Analytics.
- Esteban-Bravo & Vidal-Sanz. Marketing Research Methods: Quantitative and Qualitative Approaches.
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